So the husband/wife team behind OutdoorEquipment.com go hiking, backpacking & camping and bring our HD camcorder with us. Whenever we meet other hikers, we ask if we can interview them and get video testimonials of the hiking clothes that they’re using.
This makes our reviews more authentic and objective than anything out there. You aren’t reading text on Amazon (where reviews can be written by anyone, including a corporation).
Instead, you’re seeing the face behind each review. The hikers we interview are real and the video testimonials are not influenced in any way.